Define your ICP (Ideal Customer Profile)

If there’s one way to make your marketing and sales efforts more effective, then it’s this. Your products or services have a certain value. And that value is the highest for a specific kind of audience. For example: you’re selling a SAAS solution and for one type of...
How to Create a Unique Value Proposition?

How to Create a Unique Value Proposition?

Creating a Unique Value Proposition requires spending a lot of time thinking about what makes us different. And that’s why 72% of new products and services fail! 72% of new product and service innovations fail to deliver expectations❗️ This means that 7 out of...
The P.I.E.S Framework

The P.I.E.S Framework

Are you looking for tool or framework that will help you to choose which is the best test to start your experiments? At Growth Hacking School we use a framework that has a wide usage by several of companies worldwide. Hubspot being one of them. This framwork is called...
Business Model Canvas

Business Model Canvas

The Business Model Canvas (BMC), is the visual map of a business model. This model was created by Alexander Osterwalder of Strategyzer (Discover the original model here). It is ideal to get a quick, simple, and effective perspective of a business. The Business Model...
How to Create 1 Persona

How to Create 1 Persona

Creating a Persona is essential for any brand. Whether it’s online or offline marketing, it’s important to know who you’re communicating to. Today we’re going to talk about the kinds of questions you should ask to find the right profile for...
What is Growth Hacking?

What is Growth Hacking?

The term “Growth Hacking” in recent years is becoming increasingly well-known. “Growth” has been one of the fastest growing words in professional terms. Many companies have built “Growth Marketing” or “Product Growth”...