Mastering Evergreen Campaigns in Paid Media

Mastering Evergreen Campaigns in Paid Media

Let’s talk about the art and science of evergreen campaigns within the realm of Paid Media. Unlike seasonal or time-sensitive campaigns, evergreen campaigns stand the test of time, consistently engaging audiences and driving conversions. Let’s explore how to...

Define your ICP (Ideal Customer Profile)

If there’s one way to make your marketing and sales efforts more effective, then it’s this. Your products or services have a certain value. And that value is the highest for a specific kind of audience. For example: you’re selling a SAAS solution and for one type of...
How to Create a Unique Value Proposition?

How to Create a Unique Value Proposition?

Creating a Unique Value Proposition requires spending a lot of time thinking about what makes us different. And that’s why 72% of new products and services fail! 72% of new product and service innovations fail to deliver expectations❗️ This means that 7 out of...
The P.I.E.S Framework

The P.I.E.S Framework

Are you looking for tool or framework that will help you to choose which is the best test to start your experiments? At Growth Hacking School we use a framework that has a wide usage by several of companies worldwide. Hubspot being one of them. This framwork is called...